What could be more annoying than an inconsiderate house guest resting his greasy hair on your expensive suede couch or going out and having drinks spilled on your new Alexander McQueen leather brogues?

If you’re tired of ruined furniture and clothes or having to buy expensive material cleaners, you’re not going to believe Ultra Ever Dry. It’s a new nano hydrophobic polymer, which in layman’s speak means it’s a substance that hates liquid. Have a look for yourself and you’ll see what we mean. It’s pretty amazing.